Movie Night! Plus a thank you for our coat campaign.

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Because I know you’re wondering: Yes, that’s Joseph Gordon-Levitt. Yes, he was in a movie about being a bike messenger. And yes, we’re actually showing this at the shop.

Fall is here, and that means it’s movie season! Join us for our first movie night of the year as we screen Premium Rush, starring Joseph Gordon-Levitt and the bad guy from Man of Steel.

This 2012 zinger was an obvious step-up for JGL following his appearance in the obscure film, Inception. In Premium Rush, he plays a bike messenger who, judging from the trailer, is unknowingly hired to deliver a (bomb? rotten pie? other scary package?), finds out, and then tries to get back at the evildoers. ALL ON A FIXIE.

Juliette said, “Riding with no brakes through traffic sounds terrifying. Maybe a good Halloween movie?” Yes.

Monday, October 27th, 6:30 p.m. at the shop. We’ll provide some beverages. Feel to bring your own munchies or dinner.

See below for the movie’s trailer, but first, a quick thank you to everyone who supported our recent coat campaign. Continue reading

Final week to fund a coat that says, “Anyone can ride a bike.”

Last week of Mens Coat

There are seven days left in our campaign to bring our riding coat design to reality. If you’ve already pledged, thank you so much for your vote of confidence. If you’ve been meaning to, now is a great time. But if you’re wondering why you should pledge, consider this:

This coat could get more people riding bikes.

There’s nothing else out there quite like this coat design (we looked hard!). Aside from all its bike-friendly features, however, this coat does something else: It wordlessly communicates that biking in the city isn’t just for the athletic few, but for anyone who wants to use a bike to reach their destination.

Imagine you are wearing this coat as you ride downtown. You pass someone who is interested but wary about riding a bicycle. Instead of thinking, “That’s not me. I couldn’t do that,” perhaps he suddenly envisions himself on two wheels, comfortably riding to work in a look that aligns with all his daily activities. Now think of all the people you pass on each day that you ride. By simply modeling a more accessible look, could you be sparking new ideas for people everywhere you go? 

This is the core of what Hub and Bespoke is all about, and what we’ve been working to communicate for the last 5 years. The way we look on our bikes can either invite or exclude, encourage or discourage, increase our numbers or keep us limited to the brave few.

It’s our dream to live in a city where bicycles are so numerous that they’ve altered the landscape into a quieter, more social space. It’s our mission to provide product solutions that invite and encourage others to join the fun. We believe this men’s coat is one of those solutions.

Thank you for all the support so far. If you feel the same way we do about the importance of getting more people to ride, I hope you’ll consider pledging, or simply sharing this campaign with others.

ER mens coat

Here are a few frequently asked questions we’ve received over the past few weeks:

Q. Why did you go with a double-breasted coat design? 

A. Aside from referencing the classic look of a pea coat, the double-breasted cut affords a highly functional benefit on the bike: Continue reading

Pictures from our Men’s Riding Coat party

We broke out the fans and spray bottles to capture the Men's Riding Coat in all its glam-shot glory.
Models brought their steeliest looks, and we broke out the fans and spray bottles to capture the Men’s Riding Coat in all its glam-shot glory.

Thanks to everyone who came to our Men’s Riding Coat kickoff party last week. Several stellar models met our request to hop on the stationary bike and ham it up for the camera. Check out the pictures below to see how they worked their magic.

By now you probably know that the Men’s Riding Coat has been designed but is being crowd-funded for production. If you’d like one, check out our campaign page. There are two new incentive levels!

Photo shoot award-winners: It was hard to pick just two models, but Continue reading

Our Men’s Riding Coat: Crowdfunding Now. Kickoff Party Next Week.

Mens-Coat-AnnouncementWe are very excited to announce our newest product: The Men’s Riding Coat. As mentioned a few weeks ago, we’ve launched a crowd-funding campaign to produce this coat, which is the latest product under our own label and the men’s version of the women’s coat we introduced last year. You can see our campaign video below and read about the kickoff party we’re hosting next week.

As with the women’s version, the Men’s Riding Coat is designed for the bike commute and styled for the city. Several features make it a functional outerwear piece for urban rides:  Continue reading

Seattle wins design contest for urban bike

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The Denny features automatic gears, turn signals, a brake light, and handlebars that convert to a U-Lock.

We’re late to the party with this one since the contest is already over, but we’re sharing anyway in case you missed it because it’s pretty cool. And because Seattle won!  Continue reading

This September: We’re crowd-funding for our new Men’s Riding Coat

Hub and Bespoke Men's Riding Coat

We’re excited to give you an important heads up about Hub and Bespoke:

  1. We’re putting the finishing touches on a men’s version of our waterproof Riding Coat.
  2. We’re launching a campaign on Crowd Supply* to fund it (you can check out the sneak peak page here).

The Women’s Riding Coat we launched last year was very well received (yay and thanks!), and it wasn’t long before we started hearing, “When’s the men’s version coming out?” Well, here it is!  Continue reading

Slow Ride Speed Date: Meet your match on two wheels

Hub and Bespoke presents Slow Ride Speed Date, speed dating on bikes
In case the photo is misleading, this event is not restricted to tandem bike riders. It’s just a great picture. Look how happy they are!

It’s back: Our annual attempt to match you with a tandem partner on the ride of life. Could this be the opportunity you’ve been waiting for? Only one way to find out: Sign up!

As in years past, this event is meant to be a fun way to connect with other singles who ride bikes. Here’s how it works: Continue reading

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