There are seven days left in our campaign to bring our riding coat design to reality. If you’ve already pledged, thank you so much for your vote of confidence. If you’ve been meaning to, now is a great time. But if you’re wondering why you should pledge, consider this:
This coat could get more people riding bikes.
There’s nothing else out there quite like this coat design (we looked hard!). Aside from all its bike-friendly features, however, this coat does something else: It wordlessly communicates that biking in the city isn’t just for the athletic few, but for anyone who wants to use a bike to reach their destination.
Imagine you are wearing this coat as you ride downtown. You pass someone who is interested but wary about riding a bicycle. Instead of thinking, “That’s not me. I couldn’t do that,” perhaps he suddenly envisions himself on two wheels, comfortably riding to work in a look that aligns with all his daily activities. Now think of all the people you pass on each day that you ride. By simply modeling a more accessible look, could you be sparking new ideas for people everywhere you go?
This is the core of what Hub and Bespoke is all about, and what we’ve been working to communicate for the last 5 years. The way we look on our bikes can either invite or exclude, encourage or discourage, increase our numbers or keep us limited to the brave few.
It’s our dream to live in a city where bicycles are so numerous that they’ve altered the landscape into a quieter, more social space. It’s our mission to provide product solutions that invite and encourage others to join the fun. We believe this men’s coat is one of those solutions.
Thank you for all the support so far. If you feel the same way we do about the importance of getting more people to ride, I hope you’ll consider pledging, or simply sharing this campaign with others.
Here are a few frequently asked questions we’ve received over the past few weeks:
Q. Why did you go with a double-breasted coat design?
A. Aside from referencing the classic look of a pea coat, the double-breasted cut affords a highly functional benefit on the bike: Continue reading Final week to fund a coat that says, “Anyone can ride a bike.”