Changing Gears at Hub and Bespoke

hnb sign autumn

We are closing our doors at the Fremont shop on December 31st.

We did not make this decision easily. In so many ways, the Seattle storefront in Fremont has fulfilled our dream of contributing to the Seattle urban bicycle community. Sadly, after four and a half years, we have not been able to make the storefront viable enough to support us.

Our plan is to keep the Hub and Bespoke brand going via our website portal.

While the storefront focused on both men and women, Hub and Bespoke’s original mission was to serve the female rider, enticing her to consider using her bicycle for urban transportation. For her, there are still many unmet needs for apparel that offers function on the bike + suitability for an urban destination.

Building on the successful design and production of the Women’s Riding Coat, we will be focusing our time and energy on producing and marketing our own designs, primarily for the female bike commuter.

Starting today, Dec 1st, we are marking down all regular priced items by 25% off. Come help us close our doors while getting the stuff you need in time for the holidays!

Thank you for all your support through the years. We look forward to seeing you soon.

j a and b at shop


11 thoughts on “Changing Gears at Hub and Bespoke”

    1. Hi Vava, so nice to hear from you. It’s been so long! Makes your comment even more flattering. In the picture I should have scooted a little to the right so I would have nice bunny ears–that would have shaved off a few more years.

      Hope you and Paul are doing really well. All the best from Seattle.

  1. I just stumbled upon you via Momentum Mag and now am bummed to learn that you’re closing. It’s exciting to hear, though, that you’re focusing on your own line. Your “Riding Coat” seems pretty fantastic and I can’t wait to see what you come up with next. Well done ladies’ cycling gear is hard to find, and is actually something I think of doing myself sometimes. Best of luck on the new venture!

    1. Thank you for the nice comment! We agree that women’s cycle wear for the city still has a lot of room to grow. If you find yourself so moved, we hope you’ll try your hand at creating something that gets more ladies riding. We believe that the more functional and elegant apparel options there are, the more likely women will be to choose two wheels for their short urban trips.

      Please stay in touch via our blog or newsletter for updates!

  2. I thought I saw a sign in your window today, when I was driving by. Almost rear-ended the car in front of me.
    I am so sorry to see your store closing its’ doors. You have been a wonderful addition to the Fremont neighborhood.
    You will be missed!!

    1. Thanks Ann (and Merlin and Larry) for the kind words. We will miss all of you, too! But we are hopeful that the change will free us up to create new products (of our own!) and potentially reach an even bigger audience.

    1. Well, it’s not really about saving the shop at this point since we’ve already decided to transition to a new business model. But you can certainly help us with that transition by taking advantage of our sale through the rest of this month!

  3. Dears, I’m sure this decision did not come easily nor without regret and lots of conversation. We hope the transition goes smoothly. We’re not even close enough to be of any help, whatever that might be. If there is something we might do let us know. All our love, Us

    Sent from my iPad


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