Vélocouture

Photo from Amsterdamize Flickr stream


Patrick Barber, author of the terrific Vélocouture blog, wrote an excellent article in The Ride Journal that aligns with our philosophy quite well. Barber is a proponent of cycling as an “everyday, every-person form of transport” (his words). In this article he discusses how cycling in the U.S. is seen primarily as a sport and performance activity, but that recently more Americans are riding for the same reason as much of the rest of the world: simply to get somewhere. The result is a departure from the lycra and neon colors that dominate many cyclists’ wardrobes to more simple, stylish and, for lack of a better term, normal attire. My favorite lines from Barber’s piece: “Being on a bike isn’t always about a hot, sweaty, all-out ride,” and “Instead of being in workout mode, you are in going-somewhere-but-want-to-look-good mode: to work, on a date, to the coffee shop.” We couldn’t agree more. Check out the whole article on The Ride Journal’s website. It’s a large pdf but Barber’s article is easy to find since it’s the second piece.

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